Thursday, May 24, 2018 — Since its founding in 1997, Domori has represented a revolution in the world of cacao. We were the first chocolate company to focus on high quality by selecting only the finest cocoa; and the first to make chocolate using Criollo, the rarest and most prized cocoa. We were the first to oversee the entire supply chain, owning a plantation with the scope of renewing biodiversity in Criollo cultivation. We were the first to rediscover an ancient yet simple recipe to produce chocolate from just cocoa and sugar; and the first to create a 100% Criollo chocolate bar. And finally, Domori was the very first chocolate maker to create a Chocolate Tasting Code, allowing tasters to explore the infinite nuances of cacao.
Domori was founded from the creative mind of Gianluca Franzoni and his passion for nature, gastronomy, and cocoa. In 1993, after he finished his studies in economics, Franzoni landed in Venezuela. There, fascinated by the magic of cocoa, he decided to create a production and business model for repositioning high quality cocoa on the market.
Franzoni lived in the field for three years. He experimented with different cocoa varieties and post-harvest beans with the scope of preserving Venezuela’s biodiversity and halting the extinction of a particularly fine quality cocoa: Criollo.
Today, Domori produces and sells a wide array of gourmet chocolate destined for both pastry in haute cuisine and retail in specialized, select stores. Domori means “Due Mori” in Venetian, or “Two Mori,” where “mori” refers to objects of dark color. The name was born after founder Gianluca Franzoni’s extended stay in Venezuela. He lived on cacao and coffee plantations and wanted to choose an evocative name for his project: he perceived Venice as a land of exchange, of spices and ideas, and of its Due Mori – the two bronze statues on the Clock Tower in Piazza San Marco. To Gianluca, they also represent two dark, toasted beans from Venezuela: coffee and cacao.
The company is based in None near Turin in Piedmont. CEO is Jean-Pierre Willemsen.
Since 2006, Domori has been part of the Gruppo illy SpA, whose president is Riccardo Illy.