Quality and Sustainability: Domori Goes Green

Quality and Sustainability: Domori Goes Green

Starting from next autumn, Domori will adopt a new eco-friendly, more sustainable and functional packaging for its products.

Consistently committed to promoting a new "cacao culture", based on a short supply chain and on sustainable cultivations, Domori has firmly begun a complete packaging review process, focusing on waste and material reduction while innovatively preserving Domori's "disruptive quality".

 

Andrea Macchione, CEO of Domori, explains: “Our superior quality chocolate is becoming more and more a product associated with Life Style, therefore aiming strongly towards great awareness and attention both to personal well-being and to environment consciousness. Domori Quality is to be enjoyed within everyday life of highly demanding consumers - mindful of their consumption choices and related implications, connected to the less is more philosophy.

The revision of the Domori packaging foresees a drastic reduction of the quantity of materials used for the products packaging, avoiding the use of non-recyclable or high environmental impact materials such as plastic. Domori’s first goal is a 30% reduction on the consumption of all packaging materials, already for the current year.

To date, the new recyclable paper packaging will be available for three Domori product lines, specifically the Organic Line, the I 75g Domori and the Dragées in Flowpack. The consumption of paper will be reduced by eliminating the traditional cardboard box and by making the simple and re-designed wrapping the real "keystone" of Domori quality. 

The chosen material, produced by Masterpack, is a recyclable paper flowpack, implemented with an oxygen barrier to guarantee the correct conservation and maintenance of the organoleptic characteristics of Domori's superior chocolate. 
Currently, the 25g snack Domori_To_Go has a 100% recyclable aluminum packaging; in the future, however, this product is to be aligned with the others in the same new flowpack type.

On a more general level, Domori foresees to introduce new measures to reduce its environmental impact:  all paper cases underwent a weight reduction, while all secondary packaging - intended for products transportation and display - will be reduced to a minimum standard and made with untreated recycled cardboard, lamination free.

Macchione continues: "Domori has always worked to merge innovation, research, biodiversity and sustainability. All of these values are pillars of our Brand’s history. Since its foundation, Domori was committed to operate in the deepest respect of everything that surrounds us, always within a long-term vision of sustainability, keeping an eye on the future and the next generations. Domori continues to invest in environmental responsibility while remaining faithful to its "disruptive quality" philosophy ".

About Domori

DOMORI: THE EXCELLENCE IN CHOCOLATE - MAKING 

Domori, the Italian Brand widely recognized for making some of the finest chocolate in the world, was founded in 1997 by Gianluca Franzoni and in 2006 has been included in the "illy Group" (Group Illy).
Domori, based in None (Turin), is considered a leading brand in the world of super-premium chocolate. 

Today, the original Domori model, based on a the shortest and most rigorous supply chain and recipes, is widely recognized and adopted by chocolate producers all over the world. 
In March 2019, Prestat, one of the UK's most loved chocolate brands, joined Gruppo Illy: thanks to this deal, Prestat can access Domori's single-origin couvertures, making it the only chocolatier with a Royal Warrant, and the only sizeable UK artisan chocolatier to have complete control of the chocolate-making process from tree to truffle or bean to bar. 

Today, both Domori and Prestat are part of the Gruppo illy sub-holding "Polo del Gusto" - chaired by Riccardo Illy - gathering all the extra-coffee activities. At present time, Andrea Macchione is Domori’s CEO and founder Gianluca Franzoni is President of Domori. In September 2019, Domori started a creative partnership with Annamaria Testa, who signed the Brand's new claim "Chocolate is a world".

Domori
Via Pinerolo 72-74
10060 None (Torino)