"IL CIOCCOLATO E' UN MONDO"/ "CHOCOLATE IS A WORLD"
Domori's new ad-campaign.
A celebration of Domori's world, whose outstanding quality is itself a celebration of Beauty and Nature all over the world: encounters among different boundaries generate knowledge, strength, energy, and future. Domori's new ad-campaign is all about the "inclusion" concept.
The campaign Il cioccolato è un mondo - Chocolate is a world was conceived by Annamaria Testa's world-famous ad-agency: Annamaria Testa and Francesca Schiavoni have delivered the concept, while all photos are signed by the famous Italian photographer Guido Harari, who was appointed Art Director Domori in April 2019.
The campaign is divided into five different subjects, five pairs of meaningful antithesis: experience/elegance, science/magic, reason/emotion, instant/ infinity, strength/sweetness.
Each pair was committed to the inspiration of Guido Harari, who is the author of all the beautiful portraits of the campaign: a rigorous and dynamic black and white representation that narrates the magic of the world of chocolate and the excellence of Domori's quality.
The campaign was officially presented on September 20th - the event was held in Milano at the glamorous location of the culinary school of the La cucina italiana magazine, the oldest and most popular Italian food magazine, published by Condenast. The event was led by the whole Domori management: besides the speech by the CEO Andrea Macchione, both Gianluca Franzoni, Founder and President of Domori, and Riccardo Illy, President of the recently established "Polo del Gusto", pitched in the opening.
"Polo del Gusto" is Illy Group's sub-holding that gathers all the "off" coffee activities.
Autumn's campaign "Chocolate is a world" marks an important turning point for the visibility of the brand Domori, the culmination of a year of outstanding efforts: in March 2019, Domori fulfilled the acquisition of the historic British chocolate brand Prestat and started the integration process between the two brands with the appointment of the Domori CEO Macchione as Chairman of Prestat.
In Andrea Macchione's words: “For the first time in its history, Domori chooses an original creative campaign to disseminate on a large-scale a visionary corporate message, not limited just to product enhancement. Chocolate is a world was meant to represent the many qualities of Domori's world, evoking its inclusive richness thanks to the power of images and gestures.
The photos tell the unique story of this brand, made of openness to the world, search for quality and innovation".
The campaign signed by Testa/Harari also renews the commitment of the Brand to the Art of Photography, just one of the new assets of Domori's communication.
"IL CIOCCOLATO E’ UN MONDO" - CREDITS
Concept: Annamaria Testa, Francesca Schiavoni
Photographer: Guido Harari
Assistant Photographer: Enrico Geminiani
Post-production: Anna Fossato/Wall Of Sound Gallery
Fashion: Antonio Marras
Styling: Rosanna Trinchese
Hair: Roberto Rosini
Assistant: Denise Denegri
Make-up: Giada Basile & Anna Caso per Accademia Liliana Paduano
L'esperienza incontra l'eleganza - experience/elegance
Monica Malavasi, Francesca Sacchi Tommasi
La scienza incontra la magia - science/magic
Giada Porro, Elena Porro
La ragione incontra l'emozione - reason/emotion
Silvano Stella, Martina Iacomelli
L'attimo incontra l'infinito - instant/infinity
Enrico Frio Matheis, Sara Michelle Delgado Hurtado
La forza incontra la dolcezza - strength/sweetness
Simone Mitidieri, Ilaria Fagni